Digital signage is a brand new media concept, which refers to public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others converge, through large-screen terminal display devices, to publish business, finance and entertainment Information multimedia professional audio-visual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In foreign countries, some people put it alongside paper media, radio, television, and the Internet, calling it the "fifth media."
1. Foolish program editing interface. Operators can use editing and publishing software to publish various texts, icons, animations, videos, audio information and other digital information anytime, anywhere without special training, and integrate them into a "digital sign" for advertising. The form is released.
2. Convenient maintenance. The system automatically plays, without special management and operation, even if the terminal player is accidentally powered off, the system will automatically replay when the power is turned on again, without human operation.
3. Powerful multi-layer mixing function, supporting mainstream formats such as composite video, component video, HDTV high-definition video, and realizing mixed display in multiple ways such as arbitrary window opening, transparent overlay, special effect flip, scrolling text, etc.
4. Use a variety of media expression methods (video, audio, pictures, animation), called narrowcasting system.
5. A dynamic advertisement that allows the content to change constantly with each passing day.
6. It is similar to TV advertisements and advertisements on webpages, but it is highly targeted, flexible and changeable in form and content on demand. Therefore, it can borrow existing various production tools (such as: web page production, VCD production, FLASH production, etc.) mixed use.
7. It is a new technology produced by the integration of network technology, multimedia broadcasting technology, software component development and integration technology. It is a user-oriented production technology, that is, users can easily learn to make various signs by themselves.
8. This is a rapidly developing technology, and it is becoming mature, including technology, the market and the structure of the industry will soon become mature.